Do You Care How Long Anyone's Tail Is?
Saturday, May 19, 2007
We hope not. Whether one has a long tail or a short tail should really be of no concern. If you're puzzled by the above headline, you are likely a consumer that is considering buying or selling real estate. Hopefully that is the case because that would make you our ideal target audience. And if you are reading this article, that means you found us.
If you mention long or short tail to an SEO or a seasoned real estate blogger, they will know exactly what short tail and long tail means. Without getting complex, essentially it means how many words one uses to perform a search query on a search engine. Generally, the fewer the words....."the shorter the tail" and you guessed it....the more words in the search phrase...."the longer the tail". So, this discussion really has nothing to do with one's cat, dog or monkey, or how a large or small one's butt may be.
It's all about how web search works.
When searching the web, you are looking for specific information or solutions to needs and desires. When you perform a web search using your favorite search engine, you would expect to be provided with search results in a tiered ranking order that best satisfies your search query. But that does not always happen for many reasons that are way too complicated to discuss here. However, somewhere in the first couple of results pages you should find what you are looking for.
Here's some simplified examples of typical real estate related search phrases:
1. Short Tail Search.
"Real Estate". This search probably is not going to provide you with much value because it is much too general. If you are buying real estate, then you are likely relocating to a specific geographic location. A state such as Arizona. A county such as Maricopa. A city such as Phoenix or Scottsdale. Therefore your search query should be a bit more precise to a local real estate market.
2. Longer Tail Search.
"Phoenix Real Estate". Or "Scottsdale Real Estate", "Ahwatukee Real Estate" or another city within the Greater Phoenix area will result in better sources of information. If you are not sure exactly where you want to relocate in Arizona you might search for "Arizona Real Estate".
3. Even Longer Tails.
"Condos in Phoenix Arizona" or even "Condos in Phoenix, Scottsdale Area". Maybe your interests are "Private Gated Communities in Phoenix", "Golf Course Property in Scottsdale Arizona" or "Luxury Homes in Phoenix Arizona".
So you can see that the more words, the longer the tail. The important thing to remember is that each of the search phrases referenced above will deliver a completely different set of search results and the more precise (longer tail), the more likely you will find the information or solutions you are looking for.
The order of the words will also deliver a different tiered ranking order of results. For example: "Phoenix Real Estate" versus "Real Estate in Phoenix". Or "Phoenix Homes" versus "Homes in Phoenix". Also adding the word "Arizona" or abbreviations such as "AZ", "Phx" or "Ariz" will effect a ranking order of results. For example, "Real Estate Phoenix AZ" versus "Phx AZ Real Estate".
Just keep in mind that no matter how you found our website, it's participating Phoenix Realtors will make your home buying journey a pleasurable experience. And if you aren't sure where you want to live in Arizona, visit Arizona Leisure to find great information about Arizona including real estate professionals in most Arizona locations.
The diversity of landscape, climate and lifestyle in Arizona is incredible. This Arizona real estate website provides a summary overview of all major Arizona cities and towns. You just might discover the most ideal place in Arizona to call your home.
If you mention long or short tail to an SEO or a seasoned real estate blogger, they will know exactly what short tail and long tail means. Without getting complex, essentially it means how many words one uses to perform a search query on a search engine. Generally, the fewer the words....."the shorter the tail" and you guessed it....the more words in the search phrase...."the longer the tail". So, this discussion really has nothing to do with one's cat, dog or monkey, or how a large or small one's butt may be.
It's all about how web search works.
When searching the web, you are looking for specific information or solutions to needs and desires. When you perform a web search using your favorite search engine, you would expect to be provided with search results in a tiered ranking order that best satisfies your search query. But that does not always happen for many reasons that are way too complicated to discuss here. However, somewhere in the first couple of results pages you should find what you are looking for.
Here's some simplified examples of typical real estate related search phrases:
1. Short Tail Search.
"Real Estate". This search probably is not going to provide you with much value because it is much too general. If you are buying real estate, then you are likely relocating to a specific geographic location. A state such as Arizona. A county such as Maricopa. A city such as Phoenix or Scottsdale. Therefore your search query should be a bit more precise to a local real estate market.
2. Longer Tail Search.
"Phoenix Real Estate". Or "Scottsdale Real Estate", "Ahwatukee Real Estate" or another city within the Greater Phoenix area will result in better sources of information. If you are not sure exactly where you want to relocate in Arizona you might search for "Arizona Real Estate".
3. Even Longer Tails.
"Condos in Phoenix Arizona" or even "Condos in Phoenix, Scottsdale Area". Maybe your interests are "Private Gated Communities in Phoenix", "Golf Course Property in Scottsdale Arizona" or "Luxury Homes in Phoenix Arizona".
So you can see that the more words, the longer the tail. The important thing to remember is that each of the search phrases referenced above will deliver a completely different set of search results and the more precise (longer tail), the more likely you will find the information or solutions you are looking for.
The order of the words will also deliver a different tiered ranking order of results. For example: "Phoenix Real Estate" versus "Real Estate in Phoenix". Or "Phoenix Homes" versus "Homes in Phoenix". Also adding the word "Arizona" or abbreviations such as "AZ", "Phx" or "Ariz" will effect a ranking order of results. For example, "Real Estate Phoenix AZ" versus "Phx AZ Real Estate".
Just keep in mind that no matter how you found our website, it's participating Phoenix Realtors will make your home buying journey a pleasurable experience. And if you aren't sure where you want to live in Arizona, visit Arizona Leisure to find great information about Arizona including real estate professionals in most Arizona locations.
The diversity of landscape, climate and lifestyle in Arizona is incredible. This Arizona real estate website provides a summary overview of all major Arizona cities and towns. You just might discover the most ideal place in Arizona to call your home.
posted by Team Best Phoenix at
5:40 PM
